Gominga
Manage ratings, reviews and questions with Gominga
Engage with your customer and turn review insights into action!
SKILLS
Web Design
User Interface (UI)
User Experience (UX)
Branding Enhancement
Visual Storytelling
Research & Project Management
Web Design
User Interface (UI)
User Experience (UX)
Branding Enhancement
Visual Storytelling
Research & Project Management
CATEGORY
Tool | SaaS
Website
Tool | SaaS
Website
CONTEXT
Gominga is a platform specializing in review management and consumer engagement for businesses. It allows companies to monitor, respond to, and analyze customer reviews across various platforms like Google, Amazon, and other e-commerce websites. Gominga is particularly focused on helping brands strengthen their online reputation, improve customer satisfaction, and derive actionable insights from reviews.
CHALLENGE
-Complex User Interfaces:
Users, especially new ones, may find it challenging to navigate or extract insights from Gominga's dashboard due to a cluttered or outdated interface.
-Limited Automation:
Responding to a large volume of reviews is time-consuming without advanced automation (e.g., AI-driven response suggestions).
-Inconsistent Reporting Features:
Users often desire customizable, detailed reports but may find Gominga's reporting tools too rigid or generic.
-Integration Challenges:
Businesses using multiple tools (CRM, social media, or analytics platforms) may struggle with Gominga's integration capabilities.
-Learning Curve for Non-Technical Users:
Marketing or customer service teams with limited technical expertise may find onboarding slow or frustrating.
Gominga is a platform specializing in review management and consumer engagement for businesses. It allows companies to monitor, respond to, and analyze customer reviews across various platforms like Google, Amazon, and other e-commerce websites. Gominga is particularly focused on helping brands strengthen their online reputation, improve customer satisfaction, and derive actionable insights from reviews.
CHALLENGE
-Complex User Interfaces:
Users, especially new ones, may find it challenging to navigate or extract insights from Gominga's dashboard due to a cluttered or outdated interface.
-Limited Automation:
Responding to a large volume of reviews is time-consuming without advanced automation (e.g., AI-driven response suggestions).
-Inconsistent Reporting Features:
Users often desire customizable, detailed reports but may find Gominga's reporting tools too rigid or generic.
-Integration Challenges:
Businesses using multiple tools (CRM, social media, or analytics platforms) may struggle with Gominga's integration capabilities.
-Learning Curve for Non-Technical Users:
Marketing or customer service teams with limited technical expertise may find onboarding slow or frustrating.
ORIGINAL Website
The original website lacked a coherent design and struggled with user engagement. Navigation was complex, making it difficult for visitors to access key information. The outdated visuals and limited interactivity failed to convey the brand's appeal, resulting in missed opportunities to attract businesses. Gominga, founded in Munich in 2015, is a leading SaaS company specializing in online review management. In November 2023, saas.group, a company that acquires and scales SaaS businesses, announced the acquisition of gominga. This acquisition marked saas.group's 18th successful acquisition and its fourth in the DACH region.
The original website lacked a coherent design and struggled with user engagement. Navigation was complex, making it difficult for visitors to access key information. The outdated visuals and limited interactivity failed to convey the brand's appeal, resulting in missed opportunities to attract businesses. Gominga, founded in Munich in 2015, is a leading SaaS company specializing in online review management. In November 2023, saas.group, a company that acquires and scales SaaS businesses, announced the acquisition of gominga. This acquisition marked saas.group's 18th successful acquisition and its fourth in the DACH region.
REDESIGNED VERSION
The Gominga platform and website should convey innovation and reliability through a clean and modern aesthetic. By incorporating intuitive navigation, visually compelling analytics, and seamless integration points, the redesign could enhance usability and engagement. Centralized review management features should remain the focal point, supported by bold CTA "Request free demo" in royal blue. A professional color palette, responsive design, and interactive elements will ensure a user-friendly and forward-thinking interface. This approach positions Gominga as a leader in the SaaS and review management space.
The Gominga platform and website should convey innovation and reliability through a clean and modern aesthetic. By incorporating intuitive navigation, visually compelling analytics, and seamless integration points, the redesign could enhance usability and engagement. Centralized review management features should remain the focal point, supported by bold CTA "Request free demo" in royal blue. A professional color palette, responsive design, and interactive elements will ensure a user-friendly and forward-thinking interface. This approach positions Gominga as a leader in the SaaS and review management space.
GOALS FOR REDESIGN
-Simplify User Experience (UX):
Enhance ease of navigation and reduce cognitive load for users.
Streamline workflows for review monitoring, response, and reporting.
-Modernize User Interface (UI):
Update visuals with a clean, modern aesthetic to appeal to tech-savvy users.
Ensure the interface is responsive and accessible across all devices.
-Introduce Advanced Features:
AI-powered sentiment analysis and automated review responses.
Enhanced customization options for dashboards and reporting.
-Boost Integration Capabilities:
Enable seamless integration with CRMs, social media platforms, and analytics tools.
Improve API documentation for developers.
-Focus on Accessibility:
Make the platform inclusive and compliant with WCAG 2.1 standards.
Simplify onboarding with interactive tutorials and guides.
-Simplify User Experience (UX):
Enhance ease of navigation and reduce cognitive load for users.
Streamline workflows for review monitoring, response, and reporting.
-Modernize User Interface (UI):
Update visuals with a clean, modern aesthetic to appeal to tech-savvy users.
Ensure the interface is responsive and accessible across all devices.
-Introduce Advanced Features:
AI-powered sentiment analysis and automated review responses.
Enhanced customization options for dashboards and reporting.
-Boost Integration Capabilities:
Enable seamless integration with CRMs, social media platforms, and analytics tools.
Improve API documentation for developers.
-Focus on Accessibility:
Make the platform inclusive and compliant with WCAG 2.1 standards.
Simplify onboarding with interactive tutorials and guides.
Conclusion
Given Gominga’s strong presence in the DACH region, the redesign should highlight this market expertise with localized content, testimonials from renowned DACH brands, and region-specific case studies. A professional color palette, responsive design, and interactive elements will ensure a user-friendly and forward-thinking interface. This approach not only strengthens Gominga’s leadership in online review management but also cements its reputation as a trusted partner for businesses in the DACH and global markets.
Given Gominga’s strong presence in the DACH region, the redesign should highlight this market expertise with localized content, testimonials from renowned DACH brands, and region-specific case studies. A professional color palette, responsive design, and interactive elements will ensure a user-friendly and forward-thinking interface. This approach not only strengthens Gominga’s leadership in online review management but also cements its reputation as a trusted partner for businesses in the DACH and global markets.