Ovolo
Elevating Vegetarian Food with OVOLO's Glamorous Calmness
SKILLS
Brand Identity Design
Color Psychology
Typography Selection
Graphic Elements
CATEGORY
Food
Brand Identity Design
Color Psychology
Typography Selection
Graphic Elements
CATEGORY
Food
CONTEXT
The branding project for OVOLO revolves around creating a brand identity for a company specializing in vegetarian food distribution. The primary product is known for its use of fresh ingredients and its availability in stores worldwide, with a target audience of seniors. The design challenge is to strike a balance between conveying a sense of glamour and maintaining a calm and appealing aesthetic.
CHALLENGE
The challenge was to create a vibrant, contemporary, and compelling cultural experience for local and international audiences looking to discover vegetarian food delivered internationally.
SOLUTION
The logo showcases a friendly mascot in calming green, reflecting the vegetarian focus and global reach. Montserrat font signifies stability for the senior audience, while mint color symbolizes freshness. Abstract minimalism and graphic harmony convey precision and freedom in food, aligned with OVOLO's values of speed, freshness, and taste.
The branding project for OVOLO revolves around creating a brand identity for a company specializing in vegetarian food distribution. The primary product is known for its use of fresh ingredients and its availability in stores worldwide, with a target audience of seniors. The design challenge is to strike a balance between conveying a sense of glamour and maintaining a calm and appealing aesthetic.
CHALLENGE
The challenge was to create a vibrant, contemporary, and compelling cultural experience for local and international audiences looking to discover vegetarian food delivered internationally.
SOLUTION
The logo showcases a friendly mascot in calming green, reflecting the vegetarian focus and global reach. Montserrat font signifies stability for the senior audience, while mint color symbolizes freshness. Abstract minimalism and graphic harmony convey precision and freedom in food, aligned with OVOLO's values of speed, freshness, and taste.
CONCEPT
Building a logo: °wheel °distribution°worldwide° °avocado (vegetarian food) °fresh (ingredients) green color.
Building a logo: °wheel °distribution°worldwide° °avocado (vegetarian food) °fresh (ingredients) green color.
TYPOGRAPHY
The Montserrat font is chosen for its stability and confidence, perfectly aligned with a senior consumer audience. Its geometric simplicity and legibility make it ideal for short all-caps text, instilling a sense of trust. The font conveys stability and a commitment to quality, reflecting OVOLO's values.
The Montserrat font is chosen for its stability and confidence, perfectly aligned with a senior consumer audience. Its geometric simplicity and legibility make it ideal for short all-caps text, instilling a sense of trust. The font conveys stability and a commitment to quality, reflecting OVOLO's values.
COLOR
The mint color, symbolizing freshness and nature, plays a significant role in the brand identity. Positioned in the background, it adds a sense of speed and dynamism while maintaining a harmonious balance with other elements. The mint color ties into OVOLO's commitment to delivering fresh and appealing vegetarian food.
The mint color, symbolizing freshness and nature, plays a significant role in the brand identity. Positioned in the background, it adds a sense of speed and dynamism while maintaining a harmonious balance with other elements. The mint color ties into OVOLO's commitment to delivering fresh and appealing vegetarian food.
Conclusion
The overall brand is inspired by abstract minimalism. The graphic elements are representative of the duality of precision and freedom within the food. The elements come together to create a beautiful harmony in their differences.
The overall brand is inspired by abstract minimalism. The graphic elements are representative of the duality of precision and freedom within the food. The elements come together to create a beautiful harmony in their differences.