EDCO
Grow and thrive in Central Oregon
Connect with Economic Development for Central Oregon (EDCO) to help discover the benefits of moving your business to Central Oregon.
SKILLS
Web Design
User Experience (UX)
Branding Enhancement
Visual Storytelling
Information Architecture
Web Design
User Experience (UX)
Branding Enhancement
Visual Storytelling
Information Architecture
CATEGORY
Economic Development
Economic Development
CONTEXT
Economic Development for Central Oregon (EDCO) is a driving force behind the region's growth. The organization focuses on attracting businesses to Central Oregon, leveraging its unique blend of natural beauty, economic opportunities, and quality of life. The goal of the website redesign is to create a platform that effectively communicates the benefits of relocating to Central Oregon, highlighting the region's vibrant business ecosystem and exceptional work-life balance.
CHALLENGE
The challenge was to design a website that not only serves as an informative resource for potential businesses but also captures the essence of Central Oregon's appeal. Balancing the region's economic opportunities with its outdoor and lifestyle benefits required careful presentation and user-centric design. The website needed to encourage engagement and exploration while conveying the value proposition of relocating to the area.
SOLUTION
Economic Development for Central Oregon (EDCO) is a driving force behind the region's growth. The organization focuses on attracting businesses to Central Oregon, leveraging its unique blend of natural beauty, economic opportunities, and quality of life. The goal of the website redesign is to create a platform that effectively communicates the benefits of relocating to Central Oregon, highlighting the region's vibrant business ecosystem and exceptional work-life balance.
CHALLENGE
The challenge was to design a website that not only serves as an informative resource for potential businesses but also captures the essence of Central Oregon's appeal. Balancing the region's economic opportunities with its outdoor and lifestyle benefits required careful presentation and user-centric design. The website needed to encourage engagement and exploration while conveying the value proposition of relocating to the area.
SOLUTION
EDCO's branding was refined to reflect its economic growth mission, with an updated professional and innovative look that captures the region's unique qualities. The user-centered website design emphasizes easy navigation and compelling visuals, encouraging visitors to explore further.
ORIGINAL Website
The original EDCO website lacked a coherent design and struggled with user engagement. Navigation was complex, making it difficult for visitors to access key information. The outdated visuals and limited interactivity failed to convey the region's appeal, resulting in missed opportunities to attract businesses.
The original EDCO website lacked a coherent design and struggled with user engagement. Navigation was complex, making it difficult for visitors to access key information. The outdated visuals and limited interactivity failed to convey the region's appeal, resulting in missed opportunities to attract businesses.
REDESIGNED VERSION
The redesigned website embodies Central Oregon's essence with captivating visuals and intuitive navigation. Clear calls-to-action guide visitors to explore the region's economic benefits, work-life balance, and strong community support. The streamlined contact form facilitates communication, making it easier for businesses to initiate a conversation with EDCO.
The redesigned website embodies Central Oregon's essence with captivating visuals and intuitive navigation. Clear calls-to-action guide visitors to explore the region's economic benefits, work-life balance, and strong community support. The streamlined contact form facilitates communication, making it easier for businesses to initiate a conversation with EDCO.
Conclusion
The redesigned EDCO website seamlessly integrates captivating visuals, intuitive navigation, and comprehensive content to create a persuasive platform. By conveying the region's diversified economy, work-life balance, and thriving business community, the website effectively encourages potential businesses to consider Central Oregon as their new home. The user-centric design ensures a seamless experience, making it easier for businesses to connect and thrive in this dynamic and vibrant region.
The redesigned EDCO website seamlessly integrates captivating visuals, intuitive navigation, and comprehensive content to create a persuasive platform. By conveying the region's diversified economy, work-life balance, and thriving business community, the website effectively encourages potential businesses to consider Central Oregon as their new home. The user-centric design ensures a seamless experience, making it easier for businesses to connect and thrive in this dynamic and vibrant region.