Lingoda
Lingoda is a language school in Berlin. Four times a year school runs a campaign called the Language Sprint. This is a product where someone can learn a language very intensively and get a cash reward if they complete all classes.
SKILLS
Brand Conceptualization
Social Media Campaign Design
Landing Page Design
Visual Storytelling
Content Strategy
CATEGORY
Education
Brand Conceptualization
Social Media Campaign Design
Landing Page Design
Visual Storytelling
Content Strategy
CATEGORY
Education
CONTEXT
Lingoda, a dynamic language school in Berlin, seeks to empower learners with transformative language skills through their innovative Language Sprint campaign. This intensive program provides participants with the opportunity to immerse themselves in language learning and earn a cash reward upon completing all classes. Lingoda's mission is to not only teach languages but to also spark personal growth, cross-cultural connections, and newfound confidence.
CHALLENGE
The challenge lay in developing a comprehensive campaign concept that seamlessly integrated Lingoda's existing brand while introducing fresh ideas across multiple social media platforms and a dedicated landing page. The concept needed to convey the Language Sprint's unique benefits, capture its dynamic essence, and encourage learners to embrace the challenge of intensive language learning.
SOLUTION
The campaign's central idea, "Flourishing & Focus in Your Language Learning Journey," serves as the foundation for the entire concept. This essence encapsulates the transformative power of language learning, highlighting the growth and concentration that participants can achieve through the Language Sprint.
Lingoda, a dynamic language school in Berlin, seeks to empower learners with transformative language skills through their innovative Language Sprint campaign. This intensive program provides participants with the opportunity to immerse themselves in language learning and earn a cash reward upon completing all classes. Lingoda's mission is to not only teach languages but to also spark personal growth, cross-cultural connections, and newfound confidence.
CHALLENGE
The challenge lay in developing a comprehensive campaign concept that seamlessly integrated Lingoda's existing brand while introducing fresh ideas across multiple social media platforms and a dedicated landing page. The concept needed to convey the Language Sprint's unique benefits, capture its dynamic essence, and encourage learners to embrace the challenge of intensive language learning.
SOLUTION
The campaign's central idea, "Flourishing & Focus in Your Language Learning Journey," serves as the foundation for the entire concept. This essence encapsulates the transformative power of language learning, highlighting the growth and concentration that participants can achieve through the Language Sprint.
VISUAL STRATEGY
Tailored visuals maintain the Lingoda brand's energetic identity while adapting to the platform's aesthetic.
Conclusion
By weaving Lingoda's brand with the Language Sprint's dynamism, the campaign creates a transformative language learning journey. This holistic concept embraces learners across social media platforms and the dedicated landing page, empowering them to flourish and focus as they unlock their potential through the power of language. The cohesive concept resonates with the community, fostering growth, achievement, and a passion for learning.
By weaving Lingoda's brand with the Language Sprint's dynamism, the campaign creates a transformative language learning journey. This holistic concept embraces learners across social media platforms and the dedicated landing page, empowering them to flourish and focus as they unlock their potential through the power of language. The cohesive concept resonates with the community, fostering growth, achievement, and a passion for learning.