Welt
The digital insurance companion for plans and advice based on your lifestyle
SKILLS
Web Design
UX/UI Design
Visual Communication
Typography
CATEGORY
Insurance
Web Design
UX/UI Design
Visual Communication
Typography
CATEGORY
Insurance
CONTEXT
Navigating the intricacies of the German insurance landscape can be overwhelming and confusing for many individuals. The market is saturated with complex policies and a lack of transparent information. Welt, a forward-thinking insurtech company, seeks to revolutionize this experience by offering straightforward, user-friendly insurance solutions tailored to individual needs.
CHALLENGE
Welt faced the challenge of creating a website following with the identity that resonated with the core values of simplicity, transparency, and reliability. The brand needed to stand out in a cluttered market while instilling a sense of trust and approachability in potential customers. The challenge was to convey the message that insurance can be easy to understand and obtain.
SOLUTION
Approaching the project with a deep understanding of the insurance industry and the unique demands of the German market, I embarked on a design journey that encapsulated Welt's ethos. The website I crafted centers around minimalism and clarity.
Navigating the intricacies of the German insurance landscape can be overwhelming and confusing for many individuals. The market is saturated with complex policies and a lack of transparent information. Welt, a forward-thinking insurtech company, seeks to revolutionize this experience by offering straightforward, user-friendly insurance solutions tailored to individual needs.
CHALLENGE
Welt faced the challenge of creating a website following with the identity that resonated with the core values of simplicity, transparency, and reliability. The brand needed to stand out in a cluttered market while instilling a sense of trust and approachability in potential customers. The challenge was to convey the message that insurance can be easy to understand and obtain.
SOLUTION
Approaching the project with a deep understanding of the insurance industry and the unique demands of the German market, I embarked on a design journey that encapsulated Welt's ethos. The website I crafted centers around minimalism and clarity.
UX/UI Design & Layout
For the web interface, I focused on creating an intuitive user experience that guides visitors through the insurance selection process. The layout design prioritizes ease of navigation, making it simple for users to find the information they need in both desktop and mobile versions.
For the web interface, I focused on creating an intuitive user experience that guides visitors through the insurance selection process. The layout design prioritizes ease of navigation, making it simple for users to find the information they need in both desktop and mobile versions.
Conclusion
Welt's visual identity and design system offer a seamless blend of professionalism and approachability, effectively communicating the brand's mission of simplifying insurance for all. By combining minimalist aesthetics with a user-centric approach, the design solutions aim to make the insurance journey transparent, comprehensible, and, ultimately, hassle-free.
Welt's visual identity and design system offer a seamless blend of professionalism and approachability, effectively communicating the brand's mission of simplifying insurance for all. By combining minimalist aesthetics with a user-centric approach, the design solutions aim to make the insurance journey transparent, comprehensible, and, ultimately, hassle-free.
I've brought Welt's vision to life, equipping them with a user-centric design that sets them apart as pioneers in reshaping the insurance landscape.