Healthium
A meditation app that provides sleep improvement, stress reduction, builds mental resilience, and several other benefits. The Berlin-based digital health platform offers mindfulness training and guided meditation sessions.
SKILLS
Brand Identity
Logo Identity
Design System
UX/UI
Layout Design
Brand Identity
Logo Identity
Design System
UX/UI
Layout Design
CATEGORY
Wellbeing
Wellbeing
CONTEXT
Helthium is a pioneering online platform curating over 40 unique meditation courses meticulously crafted to empower professionals in conquering an array of contemporary challenges including anxiety, burnout, depression, remote work-induced stress, sleep disorders, and interpersonal conflicts.
Challenge
Helthium require an identity that effectively communicates the benefits of the platform such as stress reduction, mental resilience, and sleep improvement. The identity should convey calmness, serenity, and trustworthiness while differentiating Healthium from its competitors.
SOLUTION
With a profound understanding of Helthium's positioning in the wellness domain amid the digital age, I embarked on a creative journey infused with geometric elements. This visual approach serves as an emblematic representation of euphoria, holistic wellness, and vitality, resonating seamlessly with the ethos of the platform.
Helthium is a pioneering online platform curating over 40 unique meditation courses meticulously crafted to empower professionals in conquering an array of contemporary challenges including anxiety, burnout, depression, remote work-induced stress, sleep disorders, and interpersonal conflicts.
Challenge
Helthium require an identity that effectively communicates the benefits of the platform such as stress reduction, mental resilience, and sleep improvement. The identity should convey calmness, serenity, and trustworthiness while differentiating Healthium from its competitors.
SOLUTION
With a profound understanding of Helthium's positioning in the wellness domain amid the digital age, I embarked on a creative journey infused with geometric elements. This visual approach serves as an emblematic representation of euphoria, holistic wellness, and vitality, resonating seamlessly with the ethos of the platform.
THE SYMBOLISM BEHIND THE DESIGN
The circle is a universal symbol with extensive meaning. It represents the notions of totality, wholeness, original perfection, the Self, the infinite, eternity, timelessness, all cyclic movement.
The heart represents the feeling of love, expresses enthusiasm and excitement, care and deep feelings of love. Geometric heart means 'we go digital', and fractals are in different main colors represent different emotional statement.
The color palette is created with the primary colors; red blue and yellow and the white element in the middle is for the interconnection of all of the emotions, acceptance. White evokes thoughts of cleanliness, bring a sense of vastness to a space. In the RGB color, model white is made by mixing red, blue and green light at full intensity.
The graphic elements
A collection of different deliverables was created for a variety of marketing applications, ranging from print to digital.
A collection of different deliverables was created for a variety of marketing applications, ranging from print to digital.
Editorial & digital design
Creation of a template with different layouts to use in a variety of resources such as ebooks, whitepapers, infographics, etc.
Creation of a template with different layouts to use in a variety of resources such as ebooks, whitepapers, infographics, etc.
DEck design
Creation of a template with different layouts to use for internal and external communications of the company.
Creation of a template with different layouts to use for internal and external communications of the company.
Social media marketing
Creation of different assets for a variety of platforms including Linked in, Facebook, Instagram and GoogleAds
Creation of different assets for a variety of platforms including Linked in, Facebook, Instagram and GoogleAds
